Attention News/Technology Editors:

Fuel Games Announces Branded Entertainment and AdverGaming solution for Intel-based Mobile Internet Devices

    INTEL DEVELOPER FORUM, SAN FRANCISCO, CA, Aug. 20 /CNW Telbec/ - Fuel
Games, a leading developer of online interactive experiences, today announced
support for Mobile Internet Devices (MIDs) based on Intel(R) Atom(TM)
processor Z5XX series and Moblin-based OS (www.moblin.org).
    As a pioneer of rich, browser-based 3D gaming, Fuel offers a solution for
brand advertisers to acquire and maintain customers in new innovative fun
ways:

    - Games that drive Web traffic
    - Product walk-thrus for try before you buy interaction
    - Customer loyalty programs (contest, challenge, and leaderboard)

    Fuel's support for MIDs and Moblin, enables any brand to reach mobile
audiences with rich online interactive marketing.
    "Today's mobile devices represent a highly fragmented space, creating
enormous ROI challenges for companies such as Fuel. The Mobile Internet Device
category opens up an entirely new set of possibilities to enable applications
and games for the mobile user," said Warren Tomlin, Fuel's President and Chief
Creative Officer. "With MIDs, we believe that Fuel can dramatically reduce our
costs of taking Web applications to mobile environments. In addition, by using
Web standards like Adobe(R) Flash and Browser-based delivery, we can scale the
applications to meet the high traffic demands of consumer deployments."
    "Mobile Internet Devices provide an exciting platform opportunity for
companies to extend Internet-based online games to the mobile user," said
Pankaj Kedia, director of Global Ecosystem Programs in Intel Corporation's
Ultra Mobility Group. "We welcome Fuel Games to the MID ecosystem and look
forward to working with them to enable compelling branded gaming experiences
on Intel Atom processor-based MIDs."
    Fuel will showcase the AdverGaming solution in the MID Ecosystem
Community at the Intel Developer's Forum.

    ABOUT FUEL INDUSTRIES

    Fuel Industries is a multiple award-winning interactive studio that lives
at the intersection of marketing and entertainment. With global offices
including Canada, the US, and the UK, Fuel has built audiences by creating
entertaining online experiences both for major international brands and its
own licensed entertainment properties. Fuel's diverse holdings include
interests in game development, video production, sound design, social media,
and mobile marketing.

For further information: Nick Iannitti, Public Relations Manager, Fuel
Industries, (613) 224-6737, media@fuelindustries.com